A good strategic
design partner is
good business

Discover how good design, grounded in human-centric insights, can delight your customers and grow your business.

  • Breaking Green Barriers: Empowering SMEs in Asia to embrace ESG practices

    How can a multinational bank support the ESG initiatives of regional Small Medium Enterprises (SMEs) and position itself as the preferred banking partner for forward-thinking organisations?

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  • Building Digital Solutions to Transform Liquidity Management for Businesses

    How can a major regional bank help their business clients manage their liquidity more seamlessly?

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  • Redesigning a hospitality website to drive revenue growth

    A global hospitality company sought to overhaul their website and increase conversion via data triangulation from website performance metrics, stakeholder requirements and customer needs.

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PSYKHE - Inspired by the word ‘psyche’, or the human mind, we are the experts in creating outstanding customer experiences.

As Singapore’s leading strategic design consultancy, we’re bold in pioneering new ideas – blending start-up creativity with consultancy precision.

Reimagine the next era of user experiences. Our multi-disciplinary team creates innovative products for the future.

Our niche ranges from finance and healthcare, to tech and tourism. We tailor solutions to the APAC market, ensuring your brand is equipped with a strategic edge.

What we do

We help transform businesses in Asia through a 3-step approach – research, innovation and design.

  • Research & Insights

    Understand user motivations through our data-driven approach

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  • Strategy & Innovation

    Map out the blueprint for your next big idea

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  • Product Design

    Transform ambitious ideas into engaging experiences

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  • Development & Delivery

    Bring designs to life from concepts to launch

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The Human-Centered
Design Process

Human-Centered Design (HCD) prioritises the end-users. It involves empathising with the users’ needs, ideating solutions and testing iteratively to refine designs through real user feedback. 

HCD is essential in the design process as it guides the creation of user-friendly products. Join leading organisations worldwide in transforming your products through HCD.

Clients we’ve worked with

DBS Bank
GlaxoSmithKline
Mandai Wildlife Reserve
UOB Bank

  • "The PSYKHE team reimagined an innovation program that was differentiated, rapidly working with all out stakeholders to deliver what we needed"

    Future of Mobility Leader

  • "A partner with strong creative, user experience skillsets, combined with regimented project management that takes our goals seriously, and delivers against them"

    CEO of ULO Travel

  • "I have rarely come across such an engaging, hands-on, get-it-done attitude team as PSYKHE. Not only did they do an amazing job in planning and organizing a critically strategic workshop in a very short period of time, they went the extra mile at each step of the way"

    GlaxoSmithKline

  • "It's a refreshing experience working with PSYKHE. I've worked with our internal designers and other vendors but I feel that PSYKHE's quality of work is above average"

    Senior Vice President
    Procurement, DBS Bank

Our journey thus far

38+

Projects across the region

198+

Interview hours

25+

Journey maps created

30k+

Cups of ☕ consumed

Latest posts

Featured
So many user research tools, so little time: Our expert picks to save you the hassle 
Aaron Foxwell
So many user research tools, so little time: Our expert picks to save you the hassle 
Aaron Foxwell

In the world of product development, user research is crucial. It’s the difference between an experience that delights users or one that leaves a bad taste in their mouth. But with so many tools to conduct testing on the market, it can be overwhelming to decide which to use for your product.

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Aaron Foxwell
Benchmarking the digital experience of APAC hospitality brands: Are hotel sites delivering on the post-pandemic traveller’s needs?
Shin N Chan
Benchmarking the digital experience of APAC hospitality brands: Are hotel sites delivering on the post-pandemic traveller’s needs?
Shin N Chan

Through a digital audit, PSYKHE evaluates areas where APAC brands might be falling behind their digitally-savvy competitors

Read More →
Shin N Chan

Have a project in mind?

Let's discuss how we can reimagine your products and user's experiences for Singapore and Asia, together.