Digital
Experience Audit

Identify, assess and action on key opportunities while benchmarking against your competitors.

A Digital Experience Audit (also known as a Heuristic Evaluation or UX Audit) is a robust, efficient, cost-effective way to improve and accelerate your digital experience. 

Using PSYKHE's proprietary Digital Experience Audit (DEA) framework, our trained usability experts dive deep into your website, app or platform to evaluate it against 6 key pillars and over 40 attributes tailored to your sector.

Our holistic evaluation will uncover critical opportunities and make tangible design recommendations to increase user engagement and conversion.

What is Digital Experience Audit

Our tailored DEA assesses your brand’s digital touchpoints against the following 6 pillars:

Navigation & IA
Task Completion
Content Quality
Error Prevention & Recovery
Visual Design
Accessibility

Concrete scores are derived based on our evaluation against industry best practices and selected competitors, to identify critical UX issues and make recommendations for your team to action on.

- Kick-off and onboard to understand your product and context
- Define objectives, workflows and touch points to be assessed
- Refine and customise DEA framework relevant to your industry
- Finalise selection of 3 tasks to be evaluated on either desktop or mobile
- Conduct digital experience audit across the 3 tasks
- Repeat evaluation across 2 other competitors
- Synthesise and prioritise key findings with a focus on 5 critical issues
- Finalise score cards and competitive benchmarks
- Prepare summarised report based on opportunity areas and best practices
- Present findings and actionable next steps