Innovation sprints

Accelerate growth through breakthrough innovation

In the face of changing consumer behaviour and rapid technology advancement, 97% of senior executives see innovation as a top priority for their business¹. Yet, estimates show that less than 20% succeed at executing their innovation ambitions². Lack of innovation culture, capability, insufficient resources, processes, misaligned innovation goals and orthodoxies are just a few challenges that plague corporate innovation programmes.

What are innovation sprints

The PSYKHE Innovation Sprint is a structured, mission-based process designed to create, launch and scale breakthrough innovation for ambitious organisations in Asia. Through 4 focused missions, we help bring bold new products, services and business models to life in a fast, cost-effective way while enabling and driving capability uplift within your organisation.

Our Search-Solve-Ship-Scale missions are typically delivered over 20-day sprints, blending proven frameworks such as Doblin’s 10 levers, Agile and Design Thinking with generative AI tools.

During the Search mission, the team focuses on uncovering new disruptive opportunities and unmet needs for growth. This phase comprises in-depth segmentation, analytics, qualitative and quantitative research insights to clearly articulate a challenge or opportunity area anchored around human needs.
With clearly framed challenges or opportunity areas, we embark on a Solve mission to generate new value propositions and business models that are both customer-focused and commercially viable.
- Ideation : we bring cross-sector knowledge and external perspectives that break through organizational orthodoxies to generate breadth and depth of possible solutions.
- Validation : we rapidly validate product-market fit and viability of the solutions, to prioritise and refine differentiated, winning propositions.
- Roadmapping : we facilitate the feasibility assessment of solutions identified, to define a pragmatic Minimum Viable Product that demonstrates value and an actionable roadmap for implementation.
During the Ship mission, we take an MVP to market in parallel streams:
- Release : we use our Design Sprints methodology to define, prioritise and deliver implementation-ready designs to launch your product to market at speed.
- Commercialise : we develop a plan to turn the MVP into a commercially viable product with a clear path to value and ROI, considering multiple factors such as positioning, pricing distribution, communication, partnerships, intellectual property, etc.
The Scale mission focuses on scaling innovation to amplify impact and return on investment. These include the development of plans to :
- Extend : we identify opportunities to grow into new segments and markets
- Operationalise : we help define and streamline processes, structures and governance for successful growth
- Optimise : we run continuous experiments to refine both product and commercial models
- Enable : we help build internal capability and a long term innovation portfolio that will help the venture thrive

Outcomes & Cost

Opportunity Map
Clearly defined prioritised opportunity areas based on research and insights.

Validated Concepts & Prototypes
Rapidly developed and tested solutions with user feedback.

Product & Business Roadmap
A clear path to implementation, including feasibility assessment and next steps.

MVP Definition
A prioritised set of features for a Minimum Viable Product to launch and test in-market.

Scaling & Commercialisation Plan
Strategies for growth, market expansion, and long-term innovation success.