Meet Sofiah,

Sofiah is on a mission to create simple, meaningful, purposeful solutions through creative and design thinking. Sofiah straddles print-digital realm, relishing the design of interfaces and digital assets as much as designing publications and packaging.

She started her career in advertising as Junior Art Director at DDB Singapore, before dabbling into the world of service, user experience, and interface design, where she believes she can use her skills towards the design of meaningful things.

Her work and experience span across a broad range of industries from Medtech, banking & finance, fashion e-commerce & retail, and tourism.