Meet Wei Ying

UX Consultant & Horror Fan


With a background in Psychology, Wei Ying is always curious about what makes people who they are and how they interact with others. Her previous experience in academic research and behavioural therapy has equipped her with analytical, empathic, and communication skills, all of which aid her in researching and designing better experiences for users.

Wei Ying's experience includes: 

  • UX/UI Lead on Aspire Lifestyles Benefits Platform Enhancement

  • Service Journey Lead (Home Maintenance) on HDB Digital Audit

  • Experience Designer on MOH Health Plan Discovery and Design

  • Analytics Lead on Frasers Hospitality Website Revamp

  • UX Researcher on DBS iOAT Research

Imagine your favourite part of your job as an ice cream flavour. 
What would it be, and why?

Hojicha ice cream captures the essence of what I like about my job - offering a harmonious blend of simplicity, beauty, and practicality that leaves people satisfied, delighted, and with a sense of ease. Just as hojicha provides a unique yet comforting experience, I strive to enhance the lives of customers in a thoughtful, refined way, always staying grounded in their needs to create impactful and intuitive experiences.

What is something you are deeply curious about?

I’m deeply curious about the human condition, particularly how individuals navigate both their inner and outer worlds. I’m fascinated by how people define themselves, forge connections, and search for meaning in their lives.

The complexities of human existence—how we are shaped by both internal forces and the world around us—captivate me. I am drawn to exploring who we are, how we live, and what it truly means to be human.

Make an impact with us.

We are always on the lookout for the curious, bold and driven. Join us for the opportunity to push your bounds, hone your craft and make an impact.