PSYKHE partnered with national government agencies to develop personalised health plans for Singaporean residents in 3 key areas: vaccination adoption, diet and exercise, and smoking cessation.​

Client

Healthcare Agency

Industry

Healthcare

Services

Research & Insights, Design & Delivery

The challenge

The rise in chronic illnesses in an ageing Singaporean population has sparked a strategic policy shift towards preventative healthcare. This new care model aims to nudge individuals to take ownership of their general health by following a personalised health plan charted out by their family clinician.

After each clinician consultation, the plan is updated in the national healthcare app, allowing individuals to track their progress towards a healthier lifestyle.

Feedback on the previous version of the app revealed that Singaporean residents’ current health plans are too generic and do not encompass a holistic view of personal health.

PSYKHE partnered with key governmental agencies to deliver a new personalised health plan. This plan aims to cultivate preventative healthcare habits in 3 key areas: vaccination adoption, diet and exercise, and smoking cessation.

The approach

Over 16 weeks, PSYKHE adopted an iterative design, test and refine methodology. 3 principles underlined our approach:​

• Collaboration: Co-creation between numerous healthcare, transformation and promotion agencies

• Agility: Continuous design, testing and iteration based on clinician and citizen feedback from 50+ concept and usability tests​

• Impact: Prioritising the delivery of feature enhancements that would have the most impactful outcomes

Our approach followed 4 design sprints across 3 key stages from discovery to delivery.

Stage 1: Discovery & Ideation

To envision our re-imagined health plan, we analysed prior qualitative research and industry best practices as a starting point for new ideas.

Understanding key issues with the legacy app allowed us to facilitate the co-creation of concept screens with clinicians and healthcare agency stakeholders. Through these sessions, we fostered a sense of ownership and stakeholder buy-in over the designs.

Stage 2: Concept Generation & Validation

With the concepts in place, we refined them through resident and clinician testing.

The insights from our concept tests generated further design iterations. At the end of each sprint, we turned these iterations into high-fidelity screens.

Stage 3: Consolidation & Delivery

PSYKHE consolidated our designs into a seamless mobile experience that integrated well with existing BAU features.

Finally, by testing the prototype with 35 Singaporean residents, we validated that initial user needs were met through effective design.

The impact

50+

Implementation-ready design screens 📱

3

New features offering personalised recommendations 🎉

1

Consolidated health plan experience 💫

PSYKHE’s emphasis on our 3 governing principles enabled:

• Collaborative advocacy: Clinicians who tested the prototype were highly satisfied, and saw the product through from design to delivery. With greater buy-in on the utility of the app, they are more likely to actively prescribe health plans on the app and recommend it to their patients.

• Quick delivery: In a short time frame, our team delivered and iteratively tested a newly designed MVP with 3 major features and provided a comprehensive backlog for future updates.

• Validation of design impact: Singaporean residents who reviewed the final prototype expressed an increased interest in adhering to personalised health plan recommendations​. They were notably more self-motivated to adopt healthy lifestyle habits.

Through the re-designed national health plan, residents are nudged towards a self-motivated, preventative care approach that will reduce reliance on healthcare services in the long term.

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