Engaging with local communities and immersing in their perspectives to shape placemaking programme design – achieved through agile, on-the-ground fieldwork conducted over 1 week.

Client

-

Industry

Social Enterprise

Services

Research & Insights

The challenge

The approach

Over the course of 1 week, PSYKHE conducted rapid guerrilla testing consisting of:

1. Onboarding

   To immerse ourselves into the concept of placemaking and the broader historical context of the Geylang Serai Cultural Belt, PSYKHE began with rapid desktop research into placemaking frameworks, principles, and historical context.
   
   In preparation for observational fieldwork, the team also 
 designed the recruitment criteria, interview questions, and observational guide to be used.

2. Fieldwork

   PSYKHE conducted rapid guerrilla fieldwork consisting of:

   • 4 unique site visits

   • Photo and video documentation of observations

   • n=35 street interviews with community residents and local business owners

   • Visitor immersion exercises through first-hand experiences of common activities (e.g. eating lunch, shopping in the space)

3. Analysis

   As a wrap-up to the fieldwork, the team collated and synthesised key findings into a lean, placemaking programme design report.
   
   This consisted of resident verbatims, business owner 
 verbatims and key placemaking guiding principles to 
 inform future programme design.

The impact

35

Resident interviews conducted 🗣️

4+

Unique site vists for fieldwork 🚶🏻‍♀️🚶🏽

1

Lean report of key placemeking findings ✏️

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