Shaping GSK’s vision for excellence in APAC
A three-day Design Thinking workshop brought together 60 global senior stakeholders within GSK’s Consumer Business Group to jumpstart a roadmap toward digital excellence in APAC.
Client
GlaxoSmithKline
Industry
Healthcare & Pharmaceuticals
Services
Strategy & Innovation
The challenge
As part of its transformation strategy, Glaxo Smith Kline (GSK)’s Consumer Healthcare Group set out to turn Asia Pacific into a Digital Centre of Excellence. Under the leadership of the newly appointed Global Chief Digital Officer (CDO), the organisation aimed to cultivate a fresh vision and pursue high-value initiatives for effective rollout.
An advocate of human-centred design methods, the CDO engaged PSYKHE to design and facilitate a three-day workshop. With 60 leaders across 6 Asian markets brought together for the first time, the question was as such: how can we inspire these senior stakeholders, build strong connections across teams, and motivate all to strive towards the common goal of delivering impactful results?
The approach
To ensure that we delivered an impactful workshop, PSYKHE first delved into understanding the GSK Consumer Business Group stakeholders, organisational structure, operating model, and key challenges.
We started out by conducting a series of interviews with regional stakeholders to gain insights into their concerns. These findings were then distilled into themes such as organisational structure, culture, roles and responsibilities, leadership and growth ambitions, which guided the design of the 3-day workshop.
PSYKHE’s workshop was structured as follows:
Stage 1: Building rapport
To help participants connect and build closer ties, we hosted the Superhero Alter-ego game to encourage diverse groups of people to discuss their unique strengths. This closeness helped them align around common interests and goals.
Stage 2: Identifying priorities and challenges
The Purge activity sought to identify the obstacles teams faced that hindered their progress. Negative Brainstorming allowed these teams to explore the potential impacts of these problem areas, while the Focusing Questions activity honed in on specific challenges that required resolution.
Stage 3: Problem-solving
To balance fun with serious intent, we adopted a gamified ideation approach, The Solutioning Technique, to pragmatically generate solutions to their problems. Such challenges ignited participants’ competitive spirit and engaged them throughout long workshop days, while still progressing toward the goal of problem-solving.
Stage 4: Establishing values and vision
Through The Agile Ball Game, we instilled Agile values and principles, laying the foundation for collaborative and adaptive teamwork. This activity paved the way for the Amazon Press-Release, where participants were encouraged to envision the ideal future state for GSK and and set Big, Hairy Audacious Goals for a high-performing Digital Office team.
GSK workshop for APAC
GSK workshop for APAC
GSK workshop for APAC
The impact
60
Senior stakeholders 👨🏻
46
Priority themes 📌
21
Solutions roadmapped 📍
The 3-day workshop concluded successfully, with participants actively engaging and openly expressing their thoughts, fostering a sense of trust and teamwork. Together, they forged a common vision and mission for GSK.
Moreover, the CDO gained invaluable insight into the on-the-ground issues, barriers, and challenges faced by the team members.
PSYKHE’s design thinking workshop facilitated the development of a 12-month roadmap that outlined 21 prioritised solutions. These solutions addressed the APAC teams' needs, overcame existing barriers, and ultimately drove excellence within the APAC digital office.
Like what
you see?
Reach out to us today to discuss how our research and UX consulting services can help you create a real impact for your customers and your business in Singapore and Asia.