Research & Insights

At PSYKHE, our UX research expertise unlocks genuine consumer insights for forward-thinking organisations looking to design compelling, user-centric experiences. Uncover your competitive edge with PSYKHE.

Our UX research team is driven by curiosity. We dive into the "why" behind every problem, discovering root causes to ensure we find the true problem to solve for our customers.

Our research is tailored to your organisation’s specific needs to help you achieve your desired outcomes

We work with you to adapt from our range of research methods to best suit your audience and objectives

Our research is designed to generate not just outputs, but practical outcomes you can apply to your business

Our services

PSYKHE’s comprehensive suite of user research services in Singapore captures the multifaceted nature of user experiences and behaviours

・In-depth interviews
・Remote 1-on-1 interviews
・Focus group discovery
・Ethnographic research
・In-situ observations
・Diary studies

・Customer surveys
・Website analytics review
・Mobile analytics review
・Industry trend analysis
・Customer trend analysis
・Futures thinking

Our approach

Requirements

Initial Consultation
We work closely with our clients to get a deep understanding of your business and research objectives.

Stakeholder Engagement
We engage with your key stakeholders to capture diverse perspectives and align on the most impactful objectives and outcomes.
Research Design

Research Planning
We develop a customer research approach to meet your objectives, timeline and budget.
Material Preparation
We prepare research materials such as interview guide, design concepts and set-up tools.
Recruitment
We ensure suitable research participants are identified and recruited for our studies.
Fieldwork

Depending on your custom approach, fieldwork conducted may include:

- User Interviews
- Usability Testing
- Customer Observations
- Customer Surveys
- Ethnography Studies
Synthesis

Data Review & Synthesis
We synthesise the research data to identify root causes of potential problems, prioritise issues and define opportunities through ‘How Might We’ statements.
Documentation & Deliverables
We develop detailed research artefacts such as customer personas, customer journeys and service blueprints to align teams and support strategic decision making.

See our work in action

Breaking green barriers: Empowering SMEs in Asia to embrace ESG practices

How can a multinational bank support the ESG initiatives of regional Small Medium Enterprises (SMEs) and position itself as the preferred banking partner for forward-thinking organisations?

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Building digital solutions to transform liquidity management for businesses

How can a major regional bank help their business clients manage their liquidity more seamlessly?

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Simplifying the trade finance experience

How can we help MNCs and SMEs access trade finance as easily as they understand personal banking?

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Redefining the future of management xonsulting

XpertiseNow set out to redefine the way businesses discover and collaborate with specialised management consultants, granting greater flexibility, cost efficiency and control for organisations.

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Redesigning the service ecosystem for wildlife attraction

How can visitors, staff, and even the animals themselves come together to build a better relationship with the planet?

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Launching a new luxury commerce experience for travellers in Asia

Building a luxury travel brand from the ground up, delivering a unique omnichannel commerce experience for high-quality travel essentials

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